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Preview. The API is shared with design partners and may change before launch. Register interest for sandbox access.

Choose an integration

Every Phew integration starts the same way: you send the items, and Phew works out the rest. Then you choose how much of the customer experience you want to own.

You never map products to insurance categories or maintain eligibility rules. For every item, Phew automatically:

  • Classifies the product from its name, brand, price and your catalogue.
  • Decides whether it can be covered in that market, and offers nothing if it can’t.
  • Prices the plans and attaches the documents the customer must see.

This happens in real time, on every offer, and improves as Phew sees more of your catalogue. A new product is classified the first time it appears in a cart, with nothing for you to set up.

Drop-in SDK Iframe embed Build with the API
Offer UI Rendered by Phew Rendered by Phew Built by you
Branding Your colours, fonts and layout Your colours and fonts Entirely yours
Copy and compliance Maintained by Phew Maintained by Phew Your UI, with Phew’s display requirements
Runs in your page Phew JavaScript Nothing; isolated iframe Nothing
Works in native apps Via web view Via web view Yes, natively
Policies created by Your server, one API call Your server, one API call Your server, one API call

All three use the same offers, policies, webhooks and security levels, so you can start with one and move to another later without changing anything else.

Run Shopify or WooCommerce? The Phew apps install the drop-in offer and handle policies, refunds and cancellations for you.

You are Most teams choose Guide
A webshop A store app, or the drop-in SDK Drop-in SDK
A payment provider or bank The iframe embed or the API, with the Partner API for merchant enablement Payment providers and banks
A platform or agency The drop-in SDK across stores, with the Partner API for onboarding Platforms and agencies

Payment providers and banks can authenticate at the level their security policy requires, from a single API key to OAuth 2.0 with mTLS: Standard Enhanced Bank-grade. See Security levels.